Press Release

Northern Thailand - The Hot New Destination for the European Market

Business is booming in Northern Thailand. The growth of the soft adventure and nature niche markets has widened the appeal of Chiang Mai and the surrounding areas. Amari Hotels and Resorts, which has a hotel in Chiang Mai and a nature resort in Doi Angkhang, has been seeing a tremendous increase in interest to these destinations. Series business from Europe, particularly from the German and Dutch markets, is on the increase with tour operators such as Neckermann, TUI, LTU, De Boer and Wendal leading the way.

Vice President Sales and Marketing for Amari Hotels and Resorts, Mr. Duncan Webb, attributes the success of the area to its versatility and broad appeal.

“Not only are we seeing a growth in business from what were previously niche markets, we are also getting increased demand for incentive events. The variety of activities which are available in the Chiang Mai and Doi Angkhang mean that we can put together a variety of packages with an adventure, nature or culture theme”.

The Angkhang Nature Resort, which is managed by Amari, is situated a comfortable, three-hour drive from Chiang Mai through some of Thailand’s most spectacular scenery. Its mountain location, cool climate and the scenic beauty of the surrounding countryside make it the ideal getaway for nature lovers. In addition, the area is excellent for bird watching, with many species of rare and migratory birds. Mountain biking, hill walking, mule-riding and trekking are some of the other activities available and there are five hill tribe villages in the nearby area. The resort is located next to the Royal Angkhang Station Project which focuses on developing a variety of marketable agricultural produce for the surrounding hill tribe villages.

The Amari Rincome Hotel is close to Chiang Mai’s historical walled city and reflects the unique culture of the north. Works of art and antiques can be found throughout the hotel and the restaurants offer the opportunity to try special northern Thai dishes as well as Italian and international favourites.

For further information please contact :

Ms. Nikki Busuttil
Director of Communications
Amari Hotels and Resorts
847 Petchburi Road
Pratunam, Rajthevi
Bangkok 10400
Thailand

Tel.  66 (0) 2255 3767 , 66 (0) 2255 4588
Fax.  66 (0) 2255 3718
E-mail  email@amari.com